In this episode of #WhatsupAudi we will give you insight behind the minds of the Audi BigGame commercial and how it was working with Maisie Williams! Also, get ready for electrification and sustainability!
Audi returns to the biggest night in American football with a musically-inspired, 60-second commercial called “Let It Go” featuring actor Maisie Williams. Williams takes the wheel of the all-new Audi e-tron
Sportback to help kick off a global brand campaign about Audi’s long-term ambition to shape a new era of sustainable mobility. Created by global partner agency 72andSunny Amsterdam, the spot was directed by Fran?ois Rousselet and marks the brand’s eleventh appearance at the game.
The ad also aims to plant a firm stake in the ground about the brand's ambition to unleash the beauty of sustainable mobility. Globally, Audi plans to introduce around 30 electrified vehicles by 2025, and that is only the starting point of a reinvention that will touch many brand-relevant topics that go beyond the car itself. Audi’s big ambition: to become a CO2
-neutral company on balance by 2050. Many of the projects that will work to achieve these goals, such as the production plant for the Audi e-tron
in Brussels, that has been certified as CO2
-neutral, are featured on audi.com/sustainability.
One year after launching its own charging service, Audi is introducing a kWh-based price to the e-tron
Charging Service that allows customers to charge their cars with quick-charge service provider IONITY. Here, e-tron
customers benefit from heavily discounted rates with the transit rate at 31 cents per kilowatt hour used. Everyday usability is underlined by the fact that the number of countries and charging points connected has doubled since the market launch. With a contract, the premium charging service makes around 135,000 public charging points in 24 countries accessible. When driving abroad, customers can charge their cars according to the local purchasing conditions without any extra costs.
In terms of air quality, New Delhi (India) is the back-marker among the world’s megacities. Audi Formula E driver and UN ambassador Lucas di Grassi traveled to New Delhi to get a firsthand impression of the local conditions, talked to people affected by them, and learned about projects seeking ways out of the growing threat. Now Formula E has published a near-half-hour documentary about the Brazilian’s mission.
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The ice race of #zellamsee celebrated its second revival. #Audi race drivers like Daniel Abt and René Rast, various historical models and a ton of fun made the #gpicerace 2020 an unforgettable event for both drivers and fans.
Audi is moving ahead with networked traffic lights and introduces its Traffic Light Information to Düsseldorf. Audi drivers are able to see information from around 150 traffic lights in their cockpit. The service increases convenience, safety and efficiency on the roads.
Stay tuned for news from the Audi Universe:
Audi MediaCenter: http://www.1gailia.icu/en"
Fuel consumption Audi Q3 S line 35 TFSI S tronic: Combined fuel consumption in l/100 km: 6.1 - 5.9; Combined CO2
emissions in g/km: 139 - 135. Information on fuel consumption and CO2
emissions as well as efficiency classes in ranges depending on the tires and alloy wheel rims used. // www.audi.com/en/DAT.html